Bring Your A(nalytics)-Game with Viafoura Audience Insights

“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization… Read more

Webinar On Demand: Civility Matters

Curious about the intersection of civility in media and politics and why it’s important to you? Hear from Tracey Todd,… Read more

Viafoura Smart Moderation & Civility Tools

Viafoura has developed Smart Moderation and Civility Tools to help digital publishers and media organizations better manage online communities by… Read more

A New Approach to Engagement: Top Priority for Digital Publishers

While most publishers are focused on harnessing the value of audience engagement, many publishers are wrestling with how best to manage… Read more

Interview: Penny Riordan & Katie Steiner

Penny Riordan from GateHouse Media and Katie Steiner from the Engaging News Project share their best practices for commenting, engagement, and beyond. Q: How do… Read more

Webinar On Demand: A New Approach to Engagement

Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the… Read more

Operation Audience Engagement

Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to… Read more

attention time
Why Attention Time Matters for Digital Publishers

Up until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry… Read more

viafoura attention time engaging audience may 2016
Infographic: How to Win at Engaging Your Audience

Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention… Read more

Webinar On Demand: The Future of Engaged Journalism with Jake Batsell

Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Director of Product at Viafoura. The… Read more

Interview: Jake Batsell

Jake Batsell, author Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the… Read more

Download the Report: The Business Case For Engagement

Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “ladder of participation.” There is a definitive correlation between… Read more

Harnessing the Value of Online Commenting

You’ve heard it before: “Don’t Read The Comments”. It’s a common online mantra that is gaining traction. In fact, over… Read more

Human Vs. Machine: The Moderation Wars

Moderation is top of mind as publishers aim to drive engagement, increase civility and create a positive user experience. In… Read more

The Audience You May Be Ignoring

When tasked with creating an audience development strategy, many a content expert still feels confused, despite being well and truly… Read more

8-Second Survey: Comment on your Commenting

Jul 15, 2016 | By Miranda Feasey

Value your community but are sick and tired of the abusive and negative comments and trolling behaviour it tends to… Read more

Radio Interview: The Conundrum of Closing Comment Sections

Jul 13, 2016 | By Miranda Feasey

Viafoura CEO Jesse Moeinifar sits down with Lee Sterry from Newstalk 610 CKTB on the VIP Late Lunch radio show… Read more

We’re Hiring: Join Us!

Jul 05, 2016 | By Viafoura

Viafoura is looking for a few good folks to join our team. We’re looking to expand every department with several new positions… Read more

Viafoura Lets Users Comment with Videos

Jun 29, 2016 | By Viafoura

Video commenting. That’s right – we offer it. With all of the recent buzz about Facebook’s video commenting, we just… Read more

Event Roundup: GEN Summit

Jun 24, 2016 | By Miranda Feasey

  We’re sharing some of the key takeaways from the Global Editors Network (GEN) Summit so that you can benefit… Read more

Tronc Cements its Commitment to Audience Engagement with Viafoura

Jun 16, 2016 | By Viafoura

Leading publishing company, Tribune Publishing (now Tronc), has launched Viafoura Smart automated algorithmic Moderation (SaaM) to support its digital properties…. Read more

Event Roundup: 2016 Audience Development Conference

Jun 15, 2016 | By Allison Munro

Last week, the Viafoura team took on the 2016 Audience Development & Circulation Management Conference, held at Dallas Morning News…. Read more

Event Roundup: Digital Publishing Awards

Jun 13, 2016 | By Miranda Feasey

That’s a wrap! The 2016 Digital Publishing Awards (DPAs) did not disappoint. It was an honour to be a part… Read more

5 Ways to Engage With Digitally Empowered Audiences | Jake Batsell

Jun 07, 2016 | By Anna Jasinski

Content isn’t being pushed out into the void anymore. Until recently, news organizations could afford to economically disengage from their… Read more

Viafoura Takes on the 2016 Audience Development Conference

Jun 02, 2016 | By Allison Munro

We’re packing our suitcases and breaking out the cowboy boots. Why? Because the Viafoura team is going to Dallas, Texas!… Read more

Event Roundup: INMA 2016

May 30, 2016 | By Allison Munro

We had a great time connecting with the strategists, catalysts, audience-builders, and revenue executives from the world’s leading news media… Read more

The Business Case for Community Engagement and Audience-Focused Journalism

May 12, 2016 | By Allison Munro

Guest column: Allison Munro, from the audience development platform Viafoura, says there are good business reasons why media outlets need… Read more

Game of Phones: Facebook Instant Articles VS Google AMP

Apr 12, 2016 | By Miranda Feasey

Introducing Instant Articles By now, you have probably heard about Facebook Instant Articles and Google AMP. Both mobile publishing platforms… Read more

Industry Roundup: Facebook Instant Articles

Mar 24, 2016 | By Viafoura

With Facebook Instant Articles set to launch April 12 for all publishers, the Internet is abuzz with speculation on its… Read more

GateHouse Media to Implement Viafoura Social Hub

Mar 18, 2016 | By Viafoura

Gatehouse Media to implement Viafoura Social Hub across 100 of its digital properties. GateHouse Media, a Perinton, New York-based newspaper publisher… Read more

Industry Roundup: Blocking the Ad Blockers

Mar 11, 2016 | By Viafoura

The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued… Read more

CBS Launches Viafoura Commenting

Mar 02, 2016 | By Viafoura

Viafoura is celebrating another victory this week as we solidified a partnership with one of North America’s largest networks of… Read more


Civility Matters

Webinar On Demand

Viafoura and NICD discuss the intersection of civility in media and politics.

Watch Now


A New Approach to Engagement

Webinar On Demand

Viafoura and ONA Present A New Approach To Engagement

Watch Now


The Future of Engaged Journalism

Webinar On Demand

Viafoura and author Jake Batsell discuss audience-focused journalism

Watch Now