If you’re in the digital publishing industry this Facebook update isn’t new to you. You may have already noticed a difference on your News Feed in the last few weeks, especially in the way content is sorted. According to Facebook, they’ve taken user feedback seriously and intend to balance News Feeds in a way that appeals to the average user. With changes to feeds for people with lots of connections, for people with less and some changes to what is exactly being shown. While a lot of people are lauding Facebook’s new algorithm changes, it has left some publishers scratching their heads. Asking questions like “Will there be a lower preference for my Pages than before?”. Let’s take a look at those changes in a bit more depth.
Relevant updates from close friends will be given higher preference than others now, which means users no longer have to worry as much about missing important updates from the people they interact with the most.
People with less connections will now see more content, relaxing Facebook’s previous policy, which was to avoid showing people multiple posts from the same contact/page.
Facebook will no longer be showing users when their friends like a page or comment on an article. This means publishers may see a hit to their referral traffic as many users discover brands through friends.
Pages will get less preference in the News Feed than ever, in favour of more personal posts. This means page updates will be pushed lower and will likely see less likes, comments and shares. Resist the urge to simply post more – craft more relevant content to make up for this.
These changes just made it harder for your page to get attention for free. This means you’ll be paying Facebook more to promote your content above the rest, which is less money in your pocket and more money in Facebook’s.
Facebook owns all the data you receive from your audience, which severely limits the ability to pull insights from your data and turn insights into revenue.
Though Facebook insists that as long as you continue to post meaningful content, they will continue to help publishers find the right audience but for many, Facebook is a primary earned media outlet for their brand and dropping interactions is a cause for concern.
It’s time to consider your own publishing platform – think of your own website, your own blog. While third party social media platforms are still an important part of your marketing strategy, when you focus on your own space, you no longer have to worry as much about third-party changes hurting your efforts. Your own commenting system means more users returning to engage and interact on your page, which in turn means more exposure to your content and more clicks on your ads, as opposed to Facebook’s ads. Crafting a community is worth it’s weight in gold – not only do you have greater control over your own branding, but your audience as well.
Make sure you have social sharing options that will allow your audience to share your content with their friends and families. Consider Social Login, which 80% of users prefer over long form registration, a tool that has been shown to be more likely to bring users back to your site but also captures valuable audience data – data that belongs to you and you alone. Users will craft profiles you can use to recommend particular content, targeting your audience in a more meaningful way and that’s just good for business and returning visitors. We all know how valuable data can be and it’s time to consolidate a toolset that allows taking your audience into your own hands.
Viafoura is looking for a creative genius to join our marketing team as our content evangelist. If you only love to write, then this position is not for you. We are looking for someone who can write well but with the soul of a marketer. Someone who not only uses the term “growth hacker” but knows how to use growth marketing tactics to generate exposure, contacts and leads.
If you are looking to work with a passionate team, an industry leading product and vision, Viafoura is ready for you. You will be the content evangelist on our team and work with the Marketing Director and the executive team to define how we create, share and leverage content marketing to take us to the next level.
You have but are not limited to:
Robust verbal and written communication skills
A strong understanding and examples of applying editorial principles
Developing graphic collateral (illustrator, photoshop etc) you will school our team on products to use for creating visual collateral
Knowing what social media is and is not and how it can be used by B2B SaaS companies to generate not just awareness but leads
Data driven. Every decision is either backed with data or with a test case to prove your hypothesis.
Experience using SEO tactics to determine content needs
Know the basic framework of integrating with inbound marketing and sales teams
Your experience defines you now but not where you will be:
1-5 years of experience
Strong B2B experience an asset
Familiar with HubSpot, Salesforce other marketing automation and CRM tools
Tactical experience with Twitter, LinkedIn, Facebook, HootSuite, GA, Retargeting and other social tools
A university degree in communications, marketing or the ability to prove to us why your education sets you up for success
- Viafoura is a tool for brands and publishers (online newspapers like CBC and LA Times) that facilitates commenting through text, audio, and video, and highlights the best people making those comments.
- Viafoura is one of Canada’s busiest APIs, handling billions of page views and thousands of requests per second.
- Viafoura is creating the best real-time commenting and engagement analytics.
- We are funded by some great investors have an amazing team and revenues are growing FAST.
- Find out more about us in our careers section: http://viafoura.com/careers
- Competitive Salary.
- Stock Options Available.
- We are proud of hiring really smart, passionate and motivated professionals.
Please send in your resume, cover letter and transcript to email@example.com along with at least one example of your work (article, blog post, infographic etc)
If stress testing, drip testing, smoke testing, and dark testing are terms that jazz you up, then you have come to the right place.
This is a development position and you’ll need coding chops to keep up with the rest of the team. You should feel comfortable performing large scale load testing scenarios.
This is also a leadership position, managing and mentoring our existing testing team. Continue Reading »
We’ve been hearing for months now about #mobilegeddon, which is what people are calling a massive shift in the way Google offers search results to users. As of today, Google will be embracing websites that are mobile compatible and penalizing those that aren’t. This is a major concern for anyone who isn’t ready for it, whether their current audience is largely mobile or not. Experts insist that not only is mobile in the process of overtaking desktop browsing, but some even suggest it already has. The fact is, one way or the other, Google is forcing this issue and the time to worry about it is now. Let’s take a closer look at what #mobilegeddon is exactly, and how it will affect your site.
The big change as of April 21st isn’t that mobile-friendly sites will be considered – in truth, a mobile friendly site on Google has been always been a consideration. Now however, instead of being one of many deciding factors, Google will be placing a much greater importance on mobile-friendliness in the rankings regardless of whether your audience is on mobile or desktop. This means that users can expect timelier and more relevant results that will work better. In addition to this, Google’s new search implementation will be using information from indexed apps as a factor for ranking – just like it does now with regular website content and information. This will reward apps and mobile friendly sites exponentially over websites that just haven’t caught up yet, so it’s no wonder it’s being referred to as “#mobilegeddon”. We all knew the future was coming, but now that it’s here, what do we do about it?
What You Can Do
The first thing you can do is go on over to Google’s Mobile-Friendly Test and see how your site stacks. Don’t be too worried if your site isn’t compatible – believe it or not, some of the Fortune 500 companies aren’t even ready yet. It’s important to calm down and go forth with a plan in mind. Polish up your SEO, make sure your tags are in order and clear out any broken or dead links. As ever, keep a close eye on your analytics and see what devices your audiences are using to access your site and of course, most importantly, sit down and put together that mobile site. With #mobilegeddon bearing down on us, it feels like little can be done that quickly without sacrificing quality but it’s not true. There’s a misconception that building a mobile site is time consuming and expensive but the fact is, it doesn’t have to be – and that’s where our SDK comes in.
Released back in November, our software development kit and full-featured APIs were made specifically for scenarios like this. We took care of all the code and complexities and made it simpler than ever to create native, hybrid or web apps that would help audiences keep up with your site from wherever they are (and now, help to maintain your Google ranking). Side-step the sweeping judgement of #mobilegeddon and take a look at what we can do for you.
Traditionally, marketing has been about giving people what they want and offering them trends and technologies that were new to them. You had to be sharp and on the cutting edge and when you were, you’d be rewarded by the attention of your audience. However with the acceleration of the technological revolution, everything has changed. Last year, the number of people using their mobile devices increased exponentially to the point where 80% of adults now own a smartphone and because of that, audiences are now dictating what the cutting edge looks like.
Keeping up to date
A mobile friendly site is absolutely a must, and all statistics, blog articles and marketing trends speak to it. The fact is, over half of all people who visit a site that isn’t mobile friendly will leave, and waiting only 5 seconds for any given site to load will feel like wasted time. Your mobile strategy needs to be based on the fact that mobile web isn’t a niche anymore. Almost half of all mobile internet users say they feel like a company doesn’t care about their business if a site doesn’t work on their device and that means it’s not just a good business strategy, but one that shows your community how much you care. As you craft your mobile website and strategy, take care to include some SEO techniques as well – more so than desktop users, you’ll find that mobile users only use the top results on any given search engine because of the smaller screens.
Go where the audience goes
91% of mobile internet access is to socialize and 99% of users use their mobiles to browse at least once a day which means commenting, reading and catching up on their favourite content. Consider how all that usage affects you and your audience. Knowing that so many people access your content on the go, wherever they are, you can begin to think about how to optimize that content and make it more useful to the less sedentary user. If you write recommendations for film, tv, books etc., consider writing more articles about bookstores, movie theatres and good places to buy box sets in your local area. This keeps your articles relevant and location based, two things users can’t get enough of. Remember the format in which you’re working too, and make sure your content looks good on mobile – if it looks bad, people will likely browse away and may not come back. It’s your audience, too! So if you’re having trouble figuring out that they want, remember that you can always reach out to the community and ask them what they’d like to see. If you give your audience what they want, you’ll see awesome returns for your effort.
Have you seen any clever uses of mobile strategy? Talk to us!
This week, AdWeek posted an article about the brilliant audience engagement crafted by Groupon’s editorial team. A rather phallic product, the Banana Bunker, was turned “into a gold mine of fan engagement and sales.”
Three team members, committed two hours to answering between 150 – 200 comments which accumulated more than 12,000 comments, 18,000 Likes and 43,000 shares.
Replies ranged from the creative
To the silly
The results were incredible and hilarious! Online engagement and traffic skyrocketed within a couple of hours of well thought out community engagement. Groupon connected with their community, created a positive and memorable experience with their users and also used this as an opportunity to cross promote other products. As well, the interaction with their online fans gave them great insight into future products. I for one, can’t wait for the Cucumber Castle and Zucchini Zipper to enter the market.
If you need a laugh and have time to spare, see the comments listed here.
Data is a key to most operations in the 21st century, but it’s often thought of as simple analytics. While analysis of basic statistics is an excellent applications of data, it’s only a small percentage of what data can do for you. Data is valuable and despite how much of it is out there, there’s still some confusion about its more practical application. It seems no matter how much we learn about data, there’s always more to know, but that’s why it’s such a fascinating field.
With St. Patrick’s day just behind us, there’s still a little something in the air that has us thinking about magic. We all love the idea of finding a four leaf clover or pot of gold to make our dreams come true – like a villa in Southern France, a big promotion or something smaller, like higher readership (we’ll think about that villa later). But sometimes we don’t need magic, we just need a little helping hand.
Getting readers to come to your site might seem like the main goal (and it’s definitely an excellent start), but it’s not. You want those readers to stay on your site and that’s where things get tricky. Some sites try to put more interactive elements on them, like games or fun banners and images. Some might try simply pushing out more content and hoping it’s not falling on an empty audience. Others still, make dark deals with creatures of the abyss. Well, put away your dark robes – we have a solution for you, and while it involves maybe a teensy bit of magic, it’s mostly just our Content Discovery plugins. Continue Reading »
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