Harnessing the Value of Online Commenting

Feb 08, 2016 | By Allison Munro

We’re Hiring: Head of UX

Feb 06, 2016 | By Allison Munro

Who we are: Viafoura is a Toronto based SaaS company that empowers over 600 media brands to discover, engage, and… Read more

We’re Hiring: Web Designer

Jan 22, 2016 | By Allison Munro

Who we are: Viafoura is a Toronto based SaaS company that empowers over 600 media brands to discover, engage, and… Read more

These Publishers Are Getting Audience Development Right (And You Can Too)

Dec 03, 2015 | By Jesse Moeinifar

  Once you’ve got great copy, powerful images and sources to die for — a truly well-packaged story — what… Read more

Human Vs. Machine: The Moderation Wars

Dec 01, 2015 | By Jesse Moeinifar

  In a study done by Pew Research Center in 2010, 37 per cent of internet users in the U.S…. Read more

How Digital Publishers Are Cashing In On Increased Mobile Ad Spend

Nov 24, 2015 | By Jesse Moeinifar

  64 per cent of American adults use smartphones, of which 7 per cent do not have access to traditional… Read more

How Your Audience Data Can Inform Your Content Decisions

Nov 10, 2015 | By Jesse Moeinifar

  We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to… Read more

The Audience You May Be Ignoring

Feb 01, 2016 | By Jesse Moeinifar

When tasked with creating an audience development strategy, many a content expert still feels confused, despite being well and truly… Read more

Automating Moderation to Protect Your Community

Sep 01, 2015 | By Jesse Moeinifar

Sometimes, it’s hard not to look at the state of internet conversations and feel like the trolls are winning. Sites… Read more

Digital Content Producers Should Turn Off Commenting

Jul 21, 2015 | By Jesse Moeinifar

Have you heard this before: Every digital content producer should have commenting? You may already be a victim of that… Read more

Audience Development Best Practices Big Data Blog Featured Large Careers Client Success Commenting Events Highlight Industry Mobile News Press Product Updates SysOps Technology Blog Uncategorized
5 Ways To Supercharge Your Content

Nov 03, 2015 | By Jesse Moeinifar

  Today’s increasingly dialled in audience faces a barrage of information, whether it be from emails, tweets, Facebook posts, or… Read more

Why You Need An Audience Development Czar Yesterday

Oct 27, 2015 | By Jesse Moeinifar

  Audience Czars, Gurus, Specialists, Managers…call them what you will, but audience development professionals are all the rage in the… Read more

5 Ways To Rocket Your Reach

Oct 22, 2015 | By Shruti Jamadagni

  With the rise of self-publishing website Medium, microblogging platforms like Tumblr, and the multitude of social media channels available,… Read more

Ad Blocking: How Some Publishers Are Surviving the “Blockalypse” (Part 2)

Oct 20, 2015 | By Shruti Jamadagni

  Last week we started our discussion on what content blocking is and why audiences have been increasingly downloading these… Read more

Ad Blocking: Is This The End Of Publishing As We Know It? (Part 1)

Oct 16, 2015 | By Shruti Jamadagni

  Unless you’ve been living under a rock for the past few months, you’ve likely heard the recent hullabaloo around… Read more

How to Leverage Your Readers To Grow An Audience

Oct 13, 2015 | By Jesse Moeinifar

  If you’ve got a regular user base that routinely visitors to your website, that’s commendable. But it’s not practical… Read more

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