21 Jul Digital Content Producers Should Turn Off Commenting

Have you heard this before: Every digital content producer should have commenting? You may already be a victim of that mentality and have commenting on your site with no rhyme or reason for it. The truth is that enabling commenting on articles can be a valuable engagement asset, but it comes with risks and costs. Risk: the invitation for abusive behaviour and trolls resulting in a negative experience for both journalists and audiences. Cost: The time and money required to moderate your comments instead of attending to more productive tasks. Fearful of the risks and costs, digital publishers are increasingly considering removing commenting from their sites. In some cases, they already have. Viafoura’s Audience Development Platform provides commenting, moderation, and audience insights for...

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15 Jul Business Development Executive

Viafoura is a Toronto based Technology Company seeking a highly motivated, success-driven business development executive to contribute to our triple-digit annual growth in a $2.5 billion dollar market. In addition to a competitive base salary, uncapped commission earning potential, performance accelerators and health benefits, you will also have the opportunity to participate in the company’s stock option program. Our Audience Development Platform empowers 500+ international media companies to Engage, Discover and Grow their online audiences. Our expanding client roster includes some of world’s largest and most innovative media companies including like Hearst, Tribune, CBS and CBC. As part of a fast growing team, the business development executive is responsible for growth through new client acquisitions while providing competitive intelligence to the product...

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05 May Looking for a Content Strategist

Viafoura is looking for a creative genius to join our marketing team as our content evangelist. If you only love to write, then this position is not for you. We are looking for someone who can write well but with the soul of a marketer. Someone who not only uses the term “growth hacker” but knows how to use growth marketing tactics to generate exposure, contacts and leads. If you are looking to work with a passionate team, an industry leading product and vision, Viafoura is ready for you. You will be the content evangelist on our team and work with the Marketing Director and the executive team to define how we create, share and leverage content marketing to take us...

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04 May Senior QA / Test Engineer

If stress testing, drip testing, smoke testing, and dark testing are terms that jazz you up, then you have come to the right place. This is a development position and you’ll need coding chops to keep up with the rest of the team. You should feel comfortable performing large scale load testing scenarios. This is also a leadership position, managing and mentoring our existing testing team.
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21 Apr #Mobilegeddon and What It Means For You

We've been hearing for months now about #mobilegeddon, which is what people are calling a massive shift in the way Google offers search results to users. As of today, Google will be embracing websites that are mobile compatible and penalizing those that aren't. This is a major concern for anyone who isn't ready for it, whether their current audience is largely mobile or not. Experts insist that not only is mobile in the process of overtaking desktop browsing, but some even suggest it already has. The fact is, one way or the other, Google is forcing this issue and the time to worry about it is now. Let's take a closer look at what #mobilegeddon is exactly, and how it...

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16 Apr The Importance of a Mobile Website

Traditionally, marketing has been about giving people what they want and offering them trends and technologies that were new to them. You had to be sharp and on the cutting edge and when you were, you'd be rewarded by the attention of your audience. However with the acceleration of the technological revolution, everything has changed. Last year, the number of people using their mobile devices increased exponentially to the point where 80% of adults now own a smartphone and because of that, audiences are now dictating what the cutting edge looks like. Keeping up to date A mobile friendly site is absolutely a must, and all statistics, blog articles and marketing trends speak to it. The fact is, over half of all...

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09 Apr How to Grow a Following

Blog by Athena Dykman Whether you're a blogger, a small business, an artist of any kind; it can be tough to know how to market yourself online. Forget the overwhelming amount of information on the internet - you're surrounded by people who do what you do and they seem to already have a following and for them, it seems effortless. As a part-time marketer for Viafoura and comic book writer/artist, I was terrified when it came to marketing myself, despite knowing it was a key to success. Where to start? I had my comic book website, a small art profile at DeviantArt and little else. Since I work in marketing, I simply assumed it would be easy - I would just produce (awesome) content and people would come….right? Well, I was wrong. Here's some of the things I wish I knew when I first set out to grow a following:
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02 Apr Banana Bunker – Online Engagement Done Right

This week, AdWeek posted an article about the brilliant audience engagement crafted by Groupon’s editorial team. A rather phallic product, the Banana Bunker, was turned “into a gold mine of fan engagement and sales.” Three team members, committed two hours to answering between 150 - 200 comments which accumulated more than 12,000 comments, 18,000 Likes and 43,000 shares. Replies ranged from the creative And clever To the silly The results were incredible and hilarious! Online engagement and  traffic skyrocketed within a couple of hours of well thought out community engagement. Groupon connected with their community, created a positive and memorable experience with their users and also used this as an opportunity to cross promote other products. As well, the interaction with their online fans gave...

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26 Mar The Future of Big Data in Business

Future of Big Data In Business

Data is a key to most operations in the 21st century, but it's often thought of as simple analytics. While analysis of basic statistics is an excellent applications of data, it's only a small percentage of what data can do for you. Data is valuable and despite how much of it is out there, there's still some confusion about its more practical application. It seems no matter how much we learn about data, there's always more to know, but that's why it's such a fascinating field.
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