Bring Your A(nalytics)-Game with Viafoura Audience Insights

“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization… Read more

attention time
Why Attention Time Matters for Digital Publishers

Up until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry… Read more

viafoura attention time engaging audience may 2016
How to Win at Engaging Your Audience

Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention… Read more

Webinar On Demand: The Future of Engaged Journalism with Jake Batsell

Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Director of Product at Viafoura. The… Read more

Q&A with Jake Batsell

Jake Batsell, author Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the… Read more

A New Approach to Engagement: Top Priority for Digital Publishers

While most publishers are focused on harnessing the value of audience engagement, many publishers are wrestling with how best to manage… Read more

Download the Report: The Business Case For Engagement

Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “ladder of participation.” There is a definitive correlation between… Read more

Harnessing the Value of Online Commenting

You’ve heard it before: “Don’t Read The Comments”. It’s a common online mantra that is gaining traction. In fact, over… Read more

Human Vs. Machine: The Moderation Wars

Moderation is top of mind as publishers aim to drive engagement, increase civility and create a positive user experience. In… Read more

The Audience You May Be Ignoring

When tasked with creating an audience development strategy, many a content expert still feels confused, despite being well and truly… Read more

Why You Need An Audience Development Czar Yesterday

Audience Czars, Gurus, Specialists, Managers… call them what you will, but audience development professionals are all the rage in the… Read more

How Your Audience Data Can Inform Your Content Decisions

  We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to… Read more

How Viafoura’s Article Share Bar is Changing the Social Share Game for Publishers

We’ve all been taught that sharing is the key to building great relationships, and this holds true for business-to-customer relations… Read more

The Business Case for Community Engagement and Audience-Focused Journalism

May 12, 2016 | By Allison Munro

Guest column: Allison Munro, from the audience development platform Viafoura, says there are good business reasons why media outlets need journalists to engage with their audiences… Read more

We’re Hiring: Join Us!

May 01, 2016 | By Viafoura

Viafoura is looking for a few good folks to join our team. We’re looking to expand every department with several new positions… Read more

Game of Phones: Facebook Instant Articles VS Google AMP

Apr 12, 2016 | By Viafoura

Introducing Instant Articles By now, you have probably heard about Facebook Instant Articles and Google AMP. Both mobile publishing platforms… Read more

Industry Roundup: Facebook Instant Articles

Mar 24, 2016 | By Viafoura

With Facebook Instant Articles set to launch April 12 for all publishers, the Internet is abuzz with speculation on its… Read more

GateHouse Media to Implement Viafoura Social Hub

Mar 18, 2016 | By Viafoura

Gatehouse Media to implement Viafoura Social Hub across 100 of its digital properties. GateHouse Media, a Perinton, New York-based newspaper publisher… Read more

Industry Roundup: Blocking the Ad Blockers

Mar 11, 2016 | By Viafoura

The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued… Read more

CBS Launches Viafoura Commenting

Mar 02, 2016 | By Viafoura

Viafoura is celebrating another victory this week as we solidified a partnership with one of North America’s largest networks of… Read more

Industry News Roundup: The Buzz About Google AMP

Feb 26, 2016 | By Viafoura

You’ve likely awaited this week’s release of Google AMP, also known as Accelerated Mobile Pages, on the edge of your… Read more

Viafoura Displaces Facebook At The Times-News

Feb 24, 2016 | By Viafoura

Yet another publisher is bidding farewell to Facebook and welcoming Viafoura to maximize their return on engagement and grow their… Read more

These Publishers Are Getting Audience Development Right (And You Can Too)

Dec 03, 2015 | By Viafoura

Once you’ve got great copy, powerful images and sources to die for — a truly well-packaged story — what do… Read more

ONA15 Insights: Looking forward to ONA16

Nov 09, 2015 | By Jesse Moeinifar

#ONA15 provided the opportunity to connect with digital publishers and industry insiders on the future of publishing and the role technology… Read more

Real Time Social Plugins

Mar 12, 2015 | By Viafoura

On the heels of our recent release of Real Time Comments, we are excited to announce Viafoura’s Real Time Social… Read more

Real Time Commenting

Feb 05, 2015 | By Viafoura

Viafoura is excited to introduce our latest product release, Real Time Comments. We’re thrilled to provide your audience with the… Read more


A New Approach to Engagement

June 22: Live Webinar

Viafoura and ONA Present A New Approach To Engagement



The Future of Engaged Journalism

Webinar On Demand

Viafoura and author Jake Batsell discuss audience-focused journalism

Watch Now