05 May Looking for a Content Strategist

Viafoura is looking for a creative genius to join our marketing team as our content evangelist. If you only love to write, then this position is not for you. We are looking for someone who can write well but with the soul of a marketer. Someone who not only uses the term “growth hacker” but knows how to use growth marketing tactics to generate exposure, contacts and leads. If you are looking to work with a passionate team, an industry leading product and vision, Viafoura is ready for you. You will be the content evangelist on our team and work with the Marketing Director and the executive team to define how we create, share and leverage content marketing to take us...

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04 May Senior QA / Test Engineer

If stress testing, drip testing, smoke testing, and dark testing are terms that jazz you up, then you have come to the right place. This is a development position and you’ll need coding chops to keep up with the rest of the team. You should feel comfortable performing large scale load testing scenarios. This is also a leadership position, managing and mentoring our existing testing team.
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21 Apr #Mobilegeddon and What It Means For You

We've been hearing for months now about #mobilegeddon, which is what people are calling a massive shift in the way Google offers search results to users. As of today, Google will be embracing websites that are mobile compatible and penalizing those that aren't. This is a major concern for anyone who isn't ready for it, whether their current audience is largely mobile or not. Experts insist that not only is mobile in the process of overtaking desktop browsing, but some even suggest it already has. The fact is, one way or the other, Google is forcing this issue and the time to worry about it is now. Let's take a closer look at what #mobilegeddon is exactly, and how it...

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16 Apr The Importance of a Mobile Website

Traditionally, marketing has been about giving people what they want and offering them trends and technologies that were new to them. You had to be sharp and on the cutting edge and when you were, you'd be rewarded by the attention of your audience. However with the acceleration of the technological revolution, everything has changed. Last year, the number of people using their mobile devices increased exponentially to the point where 80% of adults now own a smartphone and because of that, audiences are now dictating what the cutting edge looks like. Keeping up to date A mobile friendly site is absolutely a must, and all statistics, blog articles and marketing trends speak to it. The fact is, over half of all...

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09 Apr How to Grow a Following

Blog by Athena Dykman Whether you're a blogger, a small business, an artist of any kind; it can be tough to know how to market yourself online. Forget the overwhelming amount of information on the internet - you're surrounded by people who do what you do and they seem to already have a following and for them, it seems effortless. As a part-time marketer for Viafoura and comic book writer/artist, I was terrified when it came to marketing myself, despite knowing it was a key to success. Where to start? I had my comic book website, a small art profile at DeviantArt and little else. Since I work in marketing, I simply assumed it would be easy - I would just produce (awesome) content and people would come….right? Well, I was wrong. Here's some of the things I wish I knew when I first set out to grow a following:
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02 Apr Banana Bunker – Online Engagement Done Right

This week, AdWeek posted an article about the brilliant audience engagement crafted by Groupon’s editorial team. A rather phallic product, the Banana Bunker, was turned “into a gold mine of fan engagement and sales.” Three team members, committed two hours to answering between 150 - 200 comments which accumulated more than 12,000 comments, 18,000 Likes and 43,000 shares. Replies ranged from the creative And clever To the silly The results were incredible and hilarious! Online engagement and  traffic skyrocketed within a couple of hours of well thought out community engagement. Groupon connected with their community, created a positive and memorable experience with their users and also used this as an opportunity to cross promote other products. As well, the interaction with their online fans gave...

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26 Mar The Future of Big Data in Business

Future of Big Data In Business

Data is a key to most operations in the 21st century, but it's often thought of as simple analytics. While analysis of basic statistics is an excellent applications of data, it's only a small percentage of what data can do for you. Data is valuable and despite how much of it is out there, there's still some confusion about its more practical application. It seems no matter how much we learn about data, there's always more to know, but that's why it's such a fascinating field.
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19 Mar Lucky Charms

Happy-St-Patricks-day

With St. Patrick's day just behind us, there's still a little something in the air that has us thinking about magic. We all love the idea of finding a four leaf clover or pot of gold to make our dreams come true - like a villa in Southern France, a big promotion or something smaller, like higher readership (we'll think about that villa later). But sometimes we don’t need magic, we just need a little helping hand. Getting readers to come to your site might seem like the main goal (and it's definitely an excellent start), but it's not. You want those readers to stay on your site and that's where things get tricky. Some sites try to put more interactive elements on them, like games or fun banners and images. Some might try simply pushing out more content and hoping it's not falling on an empty audience. Others still, make dark deals with creatures of the abyss. Well, put away your dark robes - we have a solution for you, and while it involves maybe a teensy bit of magic, it's mostly just our Content Discovery plugins.
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12 Mar Realtime Social Plugins

On the heels of our recent release of Realtime Comments, we are excited to announce Viafoura’s Realtime Social Plugins. Now you can highlight your site’s trending articles, comments, and active users to drive pageviews and attention to your most valuable content. Just like Realtime Comments, these new plugins make it easy for audiences to discover the stories that are driving the most engagement on your site right now, fitting naturally into your site’s branding and design styles. Trending Articles  Highlight the most active stories on your site based on the number of comments. This makes it easy for your community members to see which headlines are resonating with others and join in on active discussions. Trending Comments  Highlight your most engaging content by showcasing the...

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