The landscape of advertising is changing and transforming from relatively traditional mediums and one area seeing a large transformation is mobile advertising. It can be difficult to see the value of mobile ads from an abstract perspective so we’re going to run down some of the best reasons why mobile ads are so popular.
“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.” – Thomas Husson, Vice President and Principal Analyst at Forrester Research
It’s becoming increasingly clear in the modern market that mobile can’t be just an aspect of business, but a mantra: mobile is fast becoming a priority, and in some cases mobile first is the business approach. Major businesses are capitalizing on mobile, and capturing the potential of of this relatively new medium.
That is the question…
Viafoura started the year off on a positive note by introducing a much demanded function to our commenting system. We are now offering users the ability to not only Like, but Dislike comments too. Once enabled, up and down arrows will appear on the bottom right of the comment box of all published post. This is a new form of engagement, but many people wonder if this is a good form of engagement. There are arguments for, and against having a Dislike option and we’ve listed some of the common arguments below.
|Arguments For Dislikes||Arguments Against Dislikes|
Now that you’ve seen both sides of the argument, are you for or against the Dislike button? Let us know in the comments below.
One of the keys of business are brand advocates – consumers who love your brand and recommend it to their friends and family. Considering the sway a recommendation from a brand advocate has, it’s a no-brainer to turn any user into an advocate. According to Branderati and MarketingCharts:
- Brand advocates spend 2x more than average customers on favorite brands.
- Customers referred by other customers have a 37% higher retention rate.
- A word-of-mouth recommendation is the primary factor behind 20-50% of all purchasing decisions.
- 58% of people who join a branded community do so because their friends posted about it, talked about it or invited them.
- 83% of branded community participants are willing to become advocates for that brand.
Happy Holidays, everyone!
Finding the time to step back and relax has always been a personal challenge, so I typically use the holiday season as a time to reflect. This year, I want to celebrate all the strides and accomplishments that we’ve made and thank all of you for making 2014 our best year yet.
We’ve made many enhancements to our product, focused on new ways of bringing value to our clients and as always, kept their success at the heart of our strategy. We also undertook a massive effort to upgrade our infrastructure, which I’m very excited about, as it will enable us to launch new products much faster.
None of our successes, of course, would be possible without the hard work and dedication of our All Star Team. It’s important to take the time to look back on this year and see all that we’ve accomplished as we usher ourselves into 2015.
Analytics Dashboard – We launched a new analytics dashboard to provide our clients with better insights on the growth and demographic of their audience.
Mobile SDK – Viafoura can now be seamlessly integrated into mobile apps, delivering the best audience engagement experience to any community, anywhere, on any device.
Some clients that joined the Viafoura family
Big Data Week 2014
Startup Open House 2014
Data For Good Events
Communitech Tech Events
Some great articles from the Viafoura Blog
Everything You Wanted To Know About Data (But Were Afraid to Ask) – Our handy guide to all things data, for beginners and masters alike.
Paywalls: Pros and Cons – We tackle the one of publishers’ biggest questions – to paywall or not to paywall?
The Future of Online Communities – Knowing a thing or two about the online community, we discuss the future and where communities will fit.
This year we posted our system status online, along with our first response and first resolutions times to show our commitment to client success and satisfaction, as well as holding ourselves accountable.
We updated our technical documentation and client support pages, ensuring our clients have access to the most relevant and accurate information about how to implement and operate our tools and platform.
I sincerely hope you and your families have a safe and happy holiday and a wonderful New Year.
See you in 2015,
With our recently launched Analytics Dashboard, we want to make sure that publishers and brands not only know how to view data, but also know how to use it to improve their bottom line. Data is such a big part of the publishing business – heck, all business – that you’d be hard-pressed to find an executive, manager or intern who wasn’t aware of its necessity in the current digital landscape.
“Our plans miscarry because they have no aim. When you don’t know what harbor you’re aiming for, no wind is the right wind.” – Seneca
Data needs an “aim” – without a strategy, data is useless. Sure, we’ve read bits and pieces here and there on what you can do with it, and a few techniques that show us where to apply this information, but none of that’s thorough enough to get a full picture of all of your monetization possibilities. You want to increase your ROI, you want valuable ad space, you want a community and you want brand advocates. That sounds like a lot, but it’s all possible and it all starts with the first steps of your data monetization strategy.
Ad revenue is one of the most powerful monetization strategies on the internet because if you can draw in visitors and keep them there, advertising is a cash cow. It’s no wonder why it’s one of the oldest monetization strategies. A lot of people assume it’s a no-brainer: throw some ads up on your site and soon, you’ll be seeing the return. But how do you implement ads without disrupting or even irritating your community? The fact is, a strategy is needed for something as classic as this and there are many considerations. We’ll walk you through some of the basic things you can do to increase the value of your ad space.
At Viafoura, we’re crazy about Cassandra and one of our favourite things is hosting Cassandra events for the community at large. MC’d by our always charming Victor Anjos, we bring together people from all kinds of backgrounds to learn about Cassandra and have some good food and company. We enjoyed delicious sushi, courtesy of Datastax and were able to finally break in the great new space at Brightlane.
You know the future – it’s mobile. If you don’t have a firm mobile strategy, you’ll be left in the dust when it comes to the competition. With 1.2 billion people using their phones to access the web, your brand needs to be out there and enjoyed or it’s forgotten. 61% of people like brands who have a good mobile experience more than those who don’t, so your brand literally depends on it.
From the exact feedback we hear from our clients, more and more brands are making the shift to a mobile-first perspective. That’s why we’re excited to announce the addition of mobile SDKs to our existing support for publishers looking to engage their audience on any device. We now give publishers and digital brands the most comprehensive support for their mobile strategy, whether they’re looking to build a web, hybrid or native application.
Our SDK covers all your native needs in a nice little package. We did the heavy lifting so you can focus on the things you do best.
- Native SDKs compatible with iOS7+ and Android 4+ (Ice Cream Sandwich release 15 or later).
- Cached API responses make development easier and reduce server calls.
- Data models for all Viafoura objects make it simple and easy to access your site’s data.
- Error handlers help you build a robust and fail-safe user experience.
- So much more!
Regardless of the device your users are on, you can be confident they’ll stay engaged – commenting, following discussions, devouring content – and that it will be a seamless experience.
Want to know more? Take a look at our product overview and see what our mobile SDK can do for you.
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